I agree with you. Most SM platforms are now used as one-way broadcasting media. The initial intent was to make this a 2-way conversation but its moving away from that as each platform gets more impersonal. The once differentiated marketing platform is turning into traditional advertising platforms – one way messages.

The big challenge with the blue ocean is to be able to take a commodity product and put yourself in those blue waters.

Cirque du Soleil = Blue Ocean (circus without animal, storyline vs a serie of acts etc.).

U can compare strategy to a training plan. Once the training plan is written, u need to train properly. But you also need proper coaching where there is a form of hand-holding here and there.

It’s like Social Media marketing. As a strategy it’s very good but how to operationalize it? The mistake that most businesses do, is that they use
it as a broadcasting tool. Honestly people don’t give a damn about what you have to say.

Social Media marketing will evolve when businesses will:
1- Ask question
2- Listen
3- Converse
4 – Engage

I look at many Social Media platforms (blog, twitter, Facebook) and most of it is about broadcasting or it comes to a point it’s almost a call-center. Sorry guys and gals but this is operating SM badly. For me it’s a brown swamp.

Lately, I have been buzzing regularly and what all those so-called SM gurus are doing is one thing: broadcasting their service, infos or products. Beurk… (taste like your mixed slush).

So how to innovate, strategize and operate SM marketing properly?

The one who will find out will be acquired

Wanna create